Posts by Valerie Berube

TRAINING

The military invests in training, and it pays off big. All branches of the U.S. military have no problem meeting or exceeding their recruiting and retention goals. A strong part of the attractiveness of a military career are the opportunities for education and training. Service members may take advanced training in their field, in leadership,…

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SCREEN RECRUITS

The military carefully screens and selects recruits. Of course every business does this too, but the military goes further by sending their recruits to boot camp. Boot camp is both a training and screening process. People will fail boot camp for all sorts of reasons. Military boot camp is by design a stressful environment. If…

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CULTIVATE A TEAM ENVIRONMENT

Another thing the military is very, very good at is cultivating a team environment with due concern for the individual. Part of the boot camp experience is stressing the importance of teamwork and accountability. When people behave contrary to the team mindset, they are quickly corrected. In fact, acting like an “individual” can bring significant,…

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INDOCTRINATE JUNIOR PEOPLE IN LEADERSHIP

One thing the military is very good as is the indoctrination of every individual. From the time of recruit training and throughout their career, members are indoctrinated in leadership principles and concepts reflecting the philosophy and values of the organization. I remember going to Marine Corps boot camp at the age of 18, looking at…

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HIGH STANDARDS

The military sets high expectations of performance from their people, and practices high standards of care for their people. Most businesses are very good at setting high expectations of performance from their people, but they don’t set high standards of care for their people. High standards of care mean: providing the training and resources to…

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TRANSFORMATIONAL

Promote transformational models of leadership. The stereotype of military leadership is that it is very authoritative. There is an element of truth to it. In any emergency situation like a house fire, someone drowning, or emergency room scenario, there is no time for discussion. Orders are barked out in just about any emergency scenario. Combat…

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EMOTION

Inspire and motivate people at an emotional level The best way to gain someone’s loyalty and dedication is to reach them at an emotional level. The U.S. military is very good at doing this. Think of “The Few, The Proud, The Marines” or “Navy, It’s An Adventure” or “Be All You Can Be” or “Aim…

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ETHICS – T Intro

Remember that both businesses and the military share the same MARCY challenges. The military navigates it’s MARCY by leveraging the talent of its workforce. Businesses can do the same by modeling the military paradigm and modifying it to fit their unique situation. It is entirely possible for a company to not just survive in a…

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Y = YOUNG

Both business and military must attract young talent to replace retiring experience. They both need a steady stream of incoming young people. Young people have many choices on what to do with their lives. Attracting them, and keeping them, is no easy matter. It seems that every generation laments the difficulty of attracting smart, hard-working,…

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C = COMPETITORS

Both business and military have highly motivated, thinking, unpredictable “competitors”. Businesses have competitors who are constantly seeking to capture greater market share. Competitors are innovative, clever, and sometime unscrupulous. Companies must be ready for the unexpected from their competitors. The military has competitors too, so to speak, more accurately called “adversaries.” The military’s adversaries are…

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