Inspire and motivate people at an emotional level
The best way to gain someone’s loyalty and dedication is to reach them at an emotional level. The U.S. military is very good at doing this. Think of “The Few, The Proud, The Marines” or “Navy, It’s An Adventure” or “Be All You Can Be” or “Aim High.”
People yearn to be somebody, to be part of something noble, and to achieve something they can be proud of. The military offers all of that.
The people of the United States, hold their military to the highest standards of morals, ethics, conduct, and performance – much higher than they hold many other organizations. To be part of an organization that continually strives toward these high standards is very attractive. There are a lot of people who want to be a part of that vision. The chance to be part of that vision is a strong emotional inspiration and motivator.
When in uniform, emotions run high as you’re pushed to overcome shortcomings, celebrate your achievements, given new stretch goals, and given opportunities for further training and promotion. You may travel a lot and work really hard, but you’re really proud of yourself and being part of the vision. Not to mention, the security of a paycheck, housing, medical, and future employment are strong motivators to stay.
By all accounts, the military should be a very difficult sell especially during a time of war. Yet recruiting was at an all-time high over the past two decades. Who in the world would want to carry an 80lb pack over 20 miles, drive a truck over mine laden roads, or load bombs on a plane in 120 degree heat? I mean really? Who would want to do that? There are many very hard, boring, menial jobs in the military, yet recruiting and retention goals are nearly always met. They sure aren’t doing it for the money. They do it because of the emotional bond they have with their fellow service members and with the vision.
When you think of your business, what vision do you have that inspires, motivates and attracts people to you?
If you’re doing something you’re passionate about, then share the passion and let them be part of it – not just spectators of your passion. If you’re doing a great service to the world, then get that story out. Make it a part of your culture, and invite your people to immerse themselves in it.
If all you care about is meeting the next quarterly projections with no real passion or concern for what you’re actually doing or why you’re doing it, you can’t expect you’re people to care either. They might meet the quarterly projections, but they’ll burn out quickly or move on to something else if there’s no emotional fire to fuel their energy.